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Delineation of Supply chain of Pangasius in India – A case of Andhra Pradesh

Pankajkumar Mugaonkar1*, Nalini Ranjan Kumar1, Gauri Shelar1, R. S. Biradar2and K. Gopal Rao3

Corresponding author Email:pankajmugaonkar@gmail.com

DOI:http://dx.doi.org/10.12944/CWE.11.3.26

The paper delineates the distribution, communication and price transmission along the supply chain.Pangasius主要是生产和提供的状态和hra Pradesh to several states in India. The major share ofPangasiustraded to West Bengal (73.29%) and Maharashtra (16.4%) and hence the study was restricted to these two states. The three marketing channels were identified (A, B and C) and the major volume was transacted through the channel (B). The stakeholders identified in marketing were farmers, broker, transporters, packers, ice providers, wholesalers, secondary wholesalers and retailers. Exchange of information among actors, was mainly focused on quality, quantity, prices, time of delivery and arrangements with supporting intermediaries. The every intermediary added a cost and moved it further to respective stakeholder after earning some returns. In channel (B), the profit of wholesalers and retailers was Rs. 3.08 and Rs. 6.85 per Kg, respectively whereas in channel (C), primary wholesaler, secondary wholesaler and retailer realised profit in rupees per kg of Rs. 2.31, Rs. 4.5 and Rs. 8.15, respectively. Channel (A) had shown direct sell to consumers. Price spread reflects Channel (B) (Rs. 31.2/Kg) was efficient than (C) (Rs. 34.95/Kg). Farmers opined that negligible local demand compelled farmers to sellPangasiusin distant market. Promotion ofPangasiusconsumption in home state and nearby states will go a long way in improving local demand and to ensure better prices. This may realise sustainable development ofPangasiusin India.


Pangasius; Andhra Pradesh; Supply Chain; Schematic Diagram

Copy the following to cite this article:

Mugaonkar P, Kumar N. R, Shelar G, Biradar R. S, Rao K. G. Delineation of Supply chain of Pangasius in India – A case of Andhra Pradesh. Curr World Environ 2016;11(3). DOI:http://dx.doi.org/10.12944/CWE.11.3.26

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Mugaonkar P, Kumar N. R, Shelar G, Biradar R. S, Rao K. G. Delineation of Supply chain of Pangasius in India – A case of Andhra Pradesh. Curr World Environ 2016;11(3). Available from://www.a-i-l-s-a.com/?p=16423